A slower decline for the SUPER BOWL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  The […]

  May Sweeps continued to excite hardly anyone. ABC:  The network aired its regular line-up for the first time in a month, and it did no good for ONCE UPON A TIME, which slipped 0.1 from last week and fell to a series low 2.0.  REVENGE was up 0.2 from an Easter airing when ratings […]

Apparently ABC viewers are unimpressed by superheroes. ABC:  On a night when the other networks were mostly down (were viewers at the multiplex to see the near-record Avengers opening?), all of ABC’s shows were up, and the network took the night across the board.  SHARK TANK and PRIMETIME, in particular, rose a strong 0.3 for […]

  Returns from midseason breaks continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A low night for THE SIMPSONS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

No good news for anyone last night. ABC:  It was never clear why ABC renewed BODY OF PROOF, which had marginal ratings last season (reportedly foreign sales played a part, as the network’s in-house studio produces the show), but last night’s season premiere certainly didn’t justify the decision.  Despite very little competition on the other […]

      NETWORK FINALS:  Both ZOO and the NCIS rerun fell 0.1 in final numbers.  In ZOO’s case, it settled at a 0.8 at 9:45PM and stayed that way for the rest of the broadcast.  CONTAINMENT, though, managed to stretch to a rounded-up 0.3.         Broadcast Official Nationals Program Ratings Chart […]

>CBS took the night off last night, handing FOX a Tuesday victory.  FOX is finally getting its original episodes going in anticipation of tonight and tomorrow’s American Idol return.  Otherwise, the night was extremely quiet.  Tuesday is night begging for some rebuilding — too many 2-rated shows (or lower) taking up space.        […]