The finale of BH90210 had a much-needed uptick. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  In fast national ratings, the number for last night’s preview of GO ON was updated (and downgraded) from 6.4 to 5.6.  This wasn’t unexpected, since NBC had played a little game by starting Go On at 11:06 PM, guaranteeing that the first figures released would include 6 minutes of Olympics in its half-hour, and […]

FOX won Thursday night with a 3.2 Adult 18-49 rating from 8-10 pm, with the two highest-rated shows of the night: the Thursday premiere of The X Factor (3.1) and the season premiere of Glee (3.3). NBC placed second on the night with a 2.0 rating.  The night started with the season finale of America’s Got Talent (2.4) […]

NBC’s red-hot Sunday Night Football continues to run ahead of last year’s pace and ahead of our forecast issued last spring.  However, the other networks are performing almost exactly as forecast on a night when FOX had the late afternoon national NFL game.  (Remember, next week the CBS and FOX numbers will flip because CBS […]

  The NBA FINALS dunked on everyone else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

NBC had a very typical Sunday night win — we are projecting their Adult 18-49 rating for the night will go up to a 6.3 in the official nationals tomorrow.  FOX should have been a strong second place because it had the NFL afternoon doubleheader leading into prime (usually around a 4.6 rating from 7-10 […]

  Nothing on network TV even managed a 1.0 rating. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

World Series Game 1 won the night, but didn’t seem to affect anyone else very much. ABC:  After a slightly increased 2.6 (in final numbers) steady 2.5 from its THE MIDDLE lead-in, THE NEIGHBORS was up a tick to 2.0, still nothing to be thrilled about (3rd place in the half-hour), but appreciably ahead of […]