DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last […]

  NETWORK UPDATE:  The only change from this morning’s numbers was a 0.1 increase for the rerun Michael Buble holiday special on NBC. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): MOONSHINERS (Discovery) led the way for a depleted set of original shows on […]

  Wrong direction. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  ONE […]

  NETWORK UPDATE:  With Cincinnati’s simulcast of MONDAY NIGHT FOOTBALL removed, both the SNL CHRISTMAS clip show and STATE OF AFFAIRS on NBC lost 0.1, leaving them at 1.4 and 1.0, respectively.  (In the 10:30PM quarter-hour, AFFAIRS dipped to 0.9.)  The rerun BIG BANG THEORY gained 0.1. Ratings in key demos for the Top 25 original […]

  The STATE OF AFFAIRS is grave. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  NETWORK UPDATE:  All of the night’s adjustments were football-related.  SUNDAY NIGHT FOOTBALL adjusted up to 6.1, which was still far below last week’s 8.6 rating.  60 MINUTES gained 0.3 in final numbers, lifting it to 2.2.  CBS aired its scheduled new episode of CSI even though the show didn’t start airing until 10;50PM in […]

  NETWORK UPDATE:  CBS’s SATURDAY NIGHT FOOTBALL increased to 3.9 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): As weird as it looks, NFL Network coded its Saturday afternoon NFL game for Nielsen purposes as “Thursday Night Football” (probably because that’s usually […]