The strategy of reducing AMERICAN IDOL to one night a week isn’t working out as planned. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Friday May 21, 2021 P18-49 P2+ Rank […]

          NETWORK FINALS:  ABC’s NBA game adjusted up 0.3 to 0.7, and FOX’s BIG EAST game adjusted down 0.2 to 0.2.  In addition, ONE NIGHT FOR ONE DROP, RANSOM and the SNL rerun all lost 0.1 in final numbers.        Broadcast Official Nationals Program Ratings Chart     CABLE […]

> Well, that didn’t take long.  Here’s the difference these days between CBS and NBC:  earlier this week, NBC rewarded UP ALL NIGHT and WHITNEY, two sitcoms that most recently had 2.3 ratings, with full season back-orders, and has generally been treating them like new smash hits.  This afternoon, HOW TO BE A GENTLEMAN, which […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 6.2, up 0.3 from last week’s game.  In addition, NCIS: LA and MADAM SECRETARY each gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Hallmark’s movie CHRISTMAS TOWN dominated Sunday scripted at 0.59.  Adult […]

  A solid night for FOX. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  Game 2 of the NBA FINALS adjusted to 2.4, down 50% from 2019’s Game 2 (on a Sunday in June).          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MLB WILD CARD game was at 0.59.  Cable news was topped by CNN’s SITUATION […]

  NBC’s continuing coverage of the US OLYMPIC TRIALS showed strength. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]