NETWORK FINALS:  NBC and CBS were weirdly full of 0.1 declines in final numbers:  respectively for both episodes of FAM and the reruns of THE BIG BANG THEORY and SWAT; and for SUPERSTORE, AP BIO, WILL & GRACE and SVU.  In addition, for the 2nd consecutive week, FOR THE PEOPLE lost […]

  NETWORK UPDATE:  THE BIG BANG THEORY only gained back 0.1 of the giant 0.8 it had tumbled this morning, while THE MILLERS lost the corresponding 0.1.  All of ABC’s shows went up, GREY’S ANATOMY by 0.2 and BLACK BOX (and the 8PM GREY’S rerun) by 0.1.  THURSDAY CABLE:  As expected, the NFL DRAFT dominated […]

Life without The Voice isn’t so much fun. NBC:  Even in our DVR society, where people can watch what they want pretty much when they want, lead-ins still matter.  Thus the replacement of The Voice with oldster reality show OFF THEIR ROCKERS (2 episodes at 1.5/1.8), caused both GO ON and THE NEW NORMAL to […]

        NETWORK FINALS:  ABC’s NBA game adjusted to 0.44, and FOX’s PBC BOXING adjusted to 0.21.  In addition, CBS’s FBI rerun adjusted up to the next tenth, while at NBC, the KENAN rerun adjusted down to the next-lowest tenth, and the WEAKEST LINK rerun adjusted down two-tenths.         Broadcast […]

>AMC’s Walking Dead remains the top-rated cable program with Adults 18-49 this past week, settling down from its lofty season premiere rating the week before.  Jersey Shore on MTV also drifted down (losing a tenth of a rating point to a 2.9), and Teen Mom 2 (also on MTV) tumbled half a rating point to […]

World Series Game 1 on FOX (New York Mets at Kansas City Royals 10.27.2015) averaged a 4.6 adult 18-49 rating and 15.3 million viewers 2+ in the fast nationals for the prime time portion of the game.  Of course, last night’s game went well beyond 11 pm ET: a 14 inning affair that lasted over […]

  Some mild bumps for season finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Reboots rule. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  The […]