ABC easily won last night with a 3.8 adult 18-49 rating by ditching its regular lineup in favor of the 46th annual CMA Awards.  However, the CMAs were well below last year’s telecast, which aired on a Wednesday.  Any schedule or time time period change runs the risk of further accelerating the natural decline in network […]

A very interesting and competitive night of reality television last night. FOX can claim they won the night with a 3.3 rating with Adults 18-49 from 8-10 pm with the season premiere of The X Factor.  FOX will not go out of its way to compare the second season premiere to last year’s X Factor debut (4.4 rating […]

During the NCAA Basketball Tournament’s Round of 32 Saturday and Sunday, almost every game on each network was in line with ratings for the same games the past few years.  (We do not have result from the CBS games in the afternoon yet — those ratings will arrive Thursday along with all other non-prime time […]

  USA:  Another strong night for the BURN NOTICE/SUITS duo.  Burn, which uncharacteristically featured the killing of a major recurring character, was the highest-rated show on cable with 1.4 in 18-49s (slightly up from last week, and about 40% of its total viewership), while Suits held even at 1.2, skewing around the same. FX:  ANGER […]

Here are the full week sports ratings for Monday September 6 through Sunday September 12, 2021.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day).  Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week two years […]

  Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  THE […]

The weekly network ratings in prime time (now based on seven days of official nationals) are final, with substantial downward revisions from our estimate yesterday. The Saturday fast national ratings were vastly overstated because of continued local coverage of NFL preseason games in a handful of markets, and that was enough to inflate the weekly […]

NBC will win another Sunday in the fall, although it will be one of the lower-rated Sunday Night Football nights of the season.  The 5.3 rating with Adults 18-49 in the fast nationals from 7:30-11 pm last night should go up to a 6.0 rating for the night when the Pacific and Mountain time zone […]