With the year-end holidays falling on Fridays, this was the first (mostly) normal Friday in a month. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

>   A football appetizer, compared to next week’s all-you-can-eat buffet. NBC:  The PRO BOWL, aka the NFL All-Star Game, won the night, but at nowhere near the ratings for regular games, let alone the bonanza the network will reap next week for the Super Bowl, aka The Most Expensive Smash Promo Ever. ABC:  ONCE […]

Last night’s Olympic coverage from Sochi, Russia averaged a 5.0 adult 18-49 rating from 8:00-11:00 pm, although the final number will probably come in at a 5.2 rating when the 8:00 half hour is excluded for not containing national commercials (only promos and local spots).  The 5.2 last night would be up four tenths from […]

>Thoughts on CBS’s Schedule (and Our Predictions)CBS COMEDIESCBS DRAMAS ABC ANALYSIS     CBS ANALYSIS     NBC ANALYSIS     FOX ANALYSIS     CW ANALYSIS

        NETWORK FINALS:  20/20 gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.70/0.59, and an afternoon COLLEGE FOOTBALL bowl game was at 0.29.  A&E’s LIVE PD returned from its holiday break up 0.07 to 0.61, with […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted to 1.2, and FOX’s game held at 0.9.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  COLLEGE FOOTBALL was the story on Saturday cable, too, with ESPN’s games occupying 4 of the Top 7 slots at 1.12/0.67/0.55/0.38, Fox […]

  Mick Jagger isn’t exactly known for his comedy stylings.  But the man knows a little bit about performing, and he was an extremely game host for tonight’s 37th season finale of SATURDAY NIGHT LIVE.  He didn’t have much to do, though, with the night’s highlights. The highest of those was the sweet, teary farewell […]

        NETWORK FINALS:  As we noted in yesterday’s Network Scorecard text, the GOLDEN GLOBES adjusted to 5.0 in final numbers.  In addition, after football adjustments, THE SIMPSONS fell 0.6 to 2.8, and GHOSTED was down 0.2 to 1.6.  Elsewhere, the 9PM SHARK TANK rose 0.1 to 1.4.         Broadcast […]