> OK, now they’re not even trying:  every single show on network TV last night was a repeat. CBS:  Which is exactly how CBS likes it.  Not to rub salt in NBC’s many wounds, but the CBS average last night with reruns (2.1, highlighted by a 2.3 for CRIMINAL MINDS) was just about what NBC […]

>With ABC and CBS in repeats in the first night after the February sweep concluded, American Idol rebounded a bit, while NBC had a very quiet opening for the new drama Awake.                 Nightly Adult 18-49 Rating Thursday     FOX    NBC    CBS    ABC    03.01.2012   […]

        NETWORK FINALS:  After football adjustment, RUDOLPH THE RED-NOSED REINDEER dropped 0.3, and both reruns of ALL RISE and BULL were down 0.2.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL was at 4.39, up 0.92 from last week’s game.  USA’s WWE […]

> On summer Sunday nights, the 4 broadcast networks air a grand total of zero hours of original scripted programming; instead, viewers get a strict diet of animated repeats (FOX) and unscripted series like Big Brother (CBS), America’s Got Talent (NBC) and The Bachelorette (ABC).  Looking at the schedule, one would assume that there’s no […]

  NETWORK UPDATE:  BIG BROTHER and the 60 MINUTES rerun each gained 0.1 in final numbers, while BATTLEBOTS lost 0.1. CABLE HIGHLIGHTS:  Discovery’s NAKED AND AFRAID was Sunday’s top cable show with a 1.23 rating, which was up an impressive 0.35 from its last airing 2 weeks ago.  Its NAKED AND AFRAID: WELCOME lead-in was […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Tuesday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week). DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership […]

  The strategy of reducing AMERICAN IDOL to one night a week isn’t working out as planned. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]