The MISS UNIVERSE pageant continued its decline. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  The year’s NCAA TOURNAMENT arrived on broadcast TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Here are the weekend sports ratings for Saturday and Sunday August 5-6, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, August 6-7, […]

        NETWORK FINALS:  20/20 gained 0.1 in final numbers, while MASTERS OF ILLUSION, THE BIG STAGE and the 9PM PEAKING lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, but dropped 0.09 to 0.50, and the lead-in clip […]

  NBC chose Christmas Night to whack its biggest loser. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

NFL PRESEASON. The fast nationals for all networks below are inflated by a one- or two-tenths of a rating point by NFL Preseason pre-emptions in the following major markets: ABC (Cleveland, Buffalo) CBS (Kansas City, Miami) NBC (New York) FOX (Detroit, New Orleans) CW (Atlanta, Charlottte) Since adjustments are likely to affect all networks, we’ll […]

  NOTE:  The chart below is incorrect as to ABC’s line-up, which replaced THE GREAT AMERICAN BAKING SHOW with a rerun of THE GREAT CHRISTMAS LIGHT FIGHT due to issues with one of the former’s judges. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 […]

  One newcomer was big, one was fine, and one was off-key. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]