NETWORK FINALS:  As expected, football adjustments weren’t kind to ABC, where THE GREAT CHRISTMAS LIGHT FIGHT and THE BACHELOR special both dropped 0.3.  In addition, BETTER LATE THAN NEVER lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT […]

  NETWORK UPDATE:  SCORPION, CASTLE and CELEBRITY APPRENTICE each gained 0.1 in final numbers. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Comedy Central’s premiere of THE NIGHTLY SHOW was at 0.45, solidly holding its 0.58 lead-in from THE DAILY SHOW.  ABCFamily’s midseason premieres […]

  NETWORK UPDATE:  The season premiere of WHAT WOULD YOU DO added 0.1 in final numbers, while the rerun of AMERICA’S GOT TALENT lost 0.1. CABLE HIGHLIGHTS:  With the NBA on hiatus before the Finals begin later this week, NBC Sports Net’s NHL PLAYOFFS coverage topped Friday cable at 1.21.  Discovery’s ALASKAN BUSH PEOPLE followed at […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]

>The May Sweep kicked off last night.  Fast national ratings for Adults 18-49 follow.  Highlights to come.                    Nightly Adult 18-49 Rating Thursday     FOX    NBC    CBS    ABC   04.26.2012   2.9    1.4    2.6    2.2   THIS WEEK 04.19.2012   3.1 […]

  Some modest declines. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

>DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows once […]

  NETWORK UPDATE:  Final numbers gave 0.1 bumps to NCIS, LIMITLESS, and THE VOICE, but CHICAGO FIRE lost 0.1. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The MLB PLAYOFFS continued to be lopsided as between the Mets/Cubs National League games on TBS (2.71 last night) and the Royals/Blue Jays on Fox Sports […]