30 Rock sinks like a stone. NBC:  Yes, things could get worse for NBC’s Thursday.  30 ROCK, making its final season debut, kicked off with a dreadful 1.3, down in every measurable respect (last season’s premiere, last season’s finale, last season’s average, Community‘s premiere last season in that timeslot).  That being the case, you almost […]

  FOX’s X Factor problem is becoming a crisis. FOX:  THE X FACTOR fell another 0.3 from last week’s lackluster premiere to a series-low 1.9–and that’s before the regular season competition has even shown up.  It’s down a horrific 1.6 from the parallel night last season.  From 9-10PM, reruns of the DADS and BROOKLYN NINE-NINE […]

      NETWORK FINALS:  BIG BROTHER gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Showtime benefited a bit from the lack of HBO competition, as RAY DONOVAN climbed 0.05 to 0.33 and ROADIES was up 0.04 to 0.11.  On AMC, PREACHER edged up […]

        NETWORK FINALS:  As expected, NBC’s preliminary ratings were quite different after adjustment for the NASCAR overrun.  That scored 1.1, and then SUNDAY NIGHT WITH MEGYN KELLY was at 0.5 (still up 0.1 from last week, probably because of the 9PM airtime), as was the SPARTAN finale.           […]

  Happy New Year to our readers.  And it was a very happy send-off to 2017 for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  SUPERSTORE perked up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

        NETWORK FINALS:  The reruns of LAST MAN STANDING, DUNCANVILLE, FAMILY GUY and NCIS: LA all lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Paramount’s YELLOWSTONE had an impressive season finale at 0.92, up 0.19 from last week’s episode and also […]

  Baseball’s ALL-STAR GAME was a little dimmer this year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]