July 23, 2011

THE BIJOU: Captain America: The First Boxoffice


The Hollywood Reporter has some rough early numbers for Friday’s boxoffice, and the news looks good for CAPTAIN AMERICA:  THE FIRST AVENGER.  Including Thursday midnight grosses of $4M, it seems to be around $25M for the day.  This would be right in the neighborhood of its Marvel-mate Thor, which had a $25.5M opening day and a $65.8M weekend, and ahead of X Men:  First Class and Green Lantern, which both opened with $21.4M.  
Second place belongs to HARRY POTTER AND THE DEATHLY HALLOWS (PART 2), headed for around $16M on Friday.  This would be well below the $20.8M of Deathly Hallows (Part 1)‘s second Friday, and further demonstrates how frontloaded Hallows 2 is:  despite an insane 80% or more drop from its record-breaking opening day, it would nevertheless be $50M higher in total than Hallows 1 at this point in its run.  Hallows 2 should still easily be the highest grossing Harry Potter domestically, but a $400M total is starting to look like a stretch. 
FRIENDS WITH BENEFITS is in third place with around $7M on opening day.  This would put it almost even with January’s No Strings Attached and its $7.3M Friday (and $19,7M weekend), and below Bridesmaids ($7.8M/26.2M), Bad Teacher ($12.2M/31.6M) and Horrible Bosses ($9.9M/28.3M).  Friends also has instant competition coming with next weekend’s Crazy Stupid Love.  
Read Mitch Metcalf’s weekend predictions here, and watch for his detailed analysis of Friday’s full numbers and the weekend grosses later this morning.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."