November 12, 2011

THE BIJOU: Early Friday Boxoffice – 11/11/11

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Written by: Mitch Salem
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The Hollywood Reporter has preliminary boxoffice numbers for Friday, and early indications are good for IMMORTALS, which appears to have already earned $13.5-14M (including $1.4M from Thursday midnight screenings).  That should get it to an overperforming $33-35M for the weekend.  A couple of cautions about these extrapolations, though:  Friday was Veterans Day, which means unusually high numbers for the day and a weekend boxoffice multiple potentially lower than usual, and Immortals’ kind of fanboy appeal also often leads to a front-loaded weekend.

It looks to be a tight battle for second place over the weekend, with JACK AND JILLand PUSS IN BOOTS both at $8-9M on Friday.  Both could be in the $24-26M range for the weekend, and either could pull ahead.
As expected, J. EDGAR (in a much smaller 1900 theatre run) is considerably behind, aiming for a long run with around $3.5-4M on Friday on its way to $10-12M for the weekend.  That would be in line with director Clint Eastwood’s Hereafter last year, which made $12M in its first wide weekend at 2200 theatres, ultimately leading to a $33M US gross (and more than double that overseas).
TOWER HEIST had an OK but not exceptional hold with around $4.5M on Friday for probably a $13-14M second weekend–certainly not enough to suggest strong word of mouth will turn things around for the movie.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice numbers and analysis…


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."