November 13, 2011

THE BIJOU: Early Weekend Boxoffice – 11/12/11

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Written by: Mitch Salem
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Deadline has preliminary Saturday boxoffice numbers, and IMMORTALS seems to have followed the fanboy-genre pattern of extreme front-loading, with a 2d day reported as $10.6M, down 25% from Friday.  It should still win the weekend easily with a $30-32M total, but considering the much bigger movies about to flood the market, it’s unlikely to reach $100M domestically.

JACK AND JILL had a modest Saturday bump of about 15%, and should reach $25-27M for its opening weekend, in line with its Friday result.  J. EDGAR had a significantly higher Saturday than Friday, which was to be expected given its older audience, and should also hit its $12M mark.
PUSS IN BOOTS‘s Friday was skewed high by the Veterans Day holiday, giving it less of a Saturday bump than would normally have been expected.  Nevertheless, it’s headed for an excellent $27M, down only about 20% from last weekend.  TOWER HEIST held fairly well, down about 40% from last weekend, but that’s not enough to make up for its slow start.  
Stay with SHOWBUZZDAILY all weekend for updated boxoffice numbers and analysis…


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."