August 5, 2011

THE BIJOU: Midnight “Apes”

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Written by: Mitch Salem
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RISE OF THE PLANET OF THE APES pulled in around $1.25M in its Thursday midnight screenings.  This is better than the $800K that Cowboys & Aliens managed last week, but dwarfed by the $4M Captain America earned and Thor‘s $3.3M.  (Let’s not even talk about Harry Potter.)  This supports Mitch Metcalf’s prediction that Apes will make around $43M this weekend–a midlevel grosser, neither blockbuster nor flop.  The strong critical response, 88% on Rotten Tomatoes (my own review is here) suggest that word-of-mouth should be good, which would help it keep up momentum through the weekend.

Stay with SHOWBUZZDAILY all weekend for updates and analysis as the boxoffice numbers come in.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."