March 17, 2012



Channing Tatum has his second big hit in just over a month.  According to Deadline’s preliminary numbers, 21 JUMP STREET (Sony) had a very solid $13M Friday, which should mean a weekend around $32-35M.  That puts the moderately-budgeted R-rated comedy well on the way to profit, and the positive reviews suggest word-of-mouth should be strong.

JOHN CARTER (Disney) is headed for the standard 50-55% 2d weekend drop of an action movie, which means any outside shot it had at reaching $100M in the US is pretty much gone.  It’s not likely to get beyond $80M, barely enough to pay for its marketing.  A THOUSAND WORDS (Paramount) had a stronger hold, but at its miniscule numbers it hardly matters.  SILENT HOUSE (Open Road) collapsed in Weekend 2, on its way to a total gross of perhaps $15M.
Kids enjoying their week off from school helped the holdovers aimed at a family audience.  THE LORAX (Universal), is headed for a decline of only around 30% from last week.  Similarly, JOURNEY 2 (Warners) hardly budged from the previous Friday.  Teens on spring break, though, have better things to do, and PROJECT X (Warners) had a more serious slump. 
Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."