June 14, 2012

THE SKED: “Dallas” Drills For Ratings

More articles by »
Written by: Mitch Salem
Tags: , , , , , ,

TNT’s much-hyped reboot of the venerable soap DALLAS got off to a good start, with a total viewership of 6.9 million people.  That’s the biggest launch of the year on basic cable, although it’s not even a record breaker for TNT itself, where Rizzoli & Isles and the now-dead Raising the Bar both debuted to over 7 million viewers.  It also wasn’t anywhere close to the 14 million who watched Hatfields & McCoys just a couple of weeks ago.

As expected, Dallas skewed old, with about 1/3 (1.9 million) of its viewers under 50.  That was consistent with the similarly old-skewing Longmire on A&E, albeit at a higher total level.  Longmire did significantly better with younger viewers in its 2d week, increasing its 18-49s to about 40% of its total audience, and we’ll see if Dallas can pull off the same trick.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."