July 1, 2013

THE SKED: Early Weekend Cable Ratings – “Dexter,” “Ray Donovan,” “Anna Nicole” All Score


Fans are already starting to miss their favorite serial killer, as DEXTER had the best launch of its run with last night’s Season 8 premiere.  The show had 2.5M viewers, up 100,000 from Season 7’s premiere.  (Demo numbers weren’t released, but should end up at around a 1.4 in 18-49s–which, if true, would mean it was only beaten by Big Brother on the broadcast networks last night, despite being available in only 1/3 of US households.)  Dexter added an additional 700K viewers with its 11PM rebroadcast.

Those numbers propelled RAY DONOVAN to the biggest series premiere numbers in Showtime’s history, with 1.35M viewers at 10PM.  That’s considerably higher than the 1.1M who watched the premiere of Homeland 2 seasons ago (although below the Homeland Season 2 premiere).  If Ray‘s demos break down like Dexter‘s, that could mean a 0.8 in 18-49s.  Showtime also notes that over 800,000 subscribers had already watched the pilot via advance on-demand and online availability, and an additional 850,000 viewers tuned in for the midnight rebroadcast.

Meanwhile, over at Lifetime, Saturday’s TV-movie bio ANNA NICOLE had 3.3M total viewers, and a 1.1 in the 18-49 demo.  Among Lifetime’s tabloid movies, that’s better than the 3.1M/1.0 it scored with its recent Jodi Arias movie, about even with the Casey Anthony opus, and a bit below the super-hyped appearance of Lindsay Lohan as Elizabeth Taylor.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."