SHOWBUZZDAILY FRIDAY NETWORK SCORECARD – 1.12.2018

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Few takers for TAKEN.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

NBC:  The network is probably playing a low license fee for the revamped (more procedural) import TAKEN, but nevertheless a premiere at 0.5 is far from encouraging.  The night began with BLINDSPOT up 0.1 from its last airing on December 22 to 0.7, and ended with DATELINE also up 0.1 to 0.8.

ABC:  CHILD SUPPORT dropped 0.1 from last week’s premiere to 0.8.  AGENTS OF SHIELD lost 0.1 to 0.6.  20/20 was down 0.1 to 0.7.

CBS:  MACGYVER climbed 0.1 to 1.0, but HAWAII 5-0 fell 0.2 to 1.0, and BLUE BLOOD’s 1.0 was steady.

FOX:  HELL’S KITCHEN had a 0.2 bump to 1.1, making it the highest-rated show of the night.  A rerun of 9-1-1 followed at 0.6 (outrating the TAKEN premiere, and tying the new AGENTS OF SHIELD).

CW:  CRAZY EX-GIRLFRIEND held at 0.2, and a rerun of PENN & TELLER: FOOL US was also at 0.2.

Primetime tonight will belong to the New England vs. Tennessee NFL PLAYOFFS game on CBS.  In late night, SATURDAY NIGHT LIVE features host Sam Rockwell and musical guest Halsey.  On Sunday, HBO brings back sitcoms DIVORCE and CRASHING, and PBS has the season premiere of VICTORIA, its attempted answer to Netflix’s THE CROWN.

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