A sizable drop for LINCOLN RHYME.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
ABC: Airing for the first time since December 13, AMERICAN HOUSEWIFE dipped 0.1 to 0.5, and FRESH OFF THE BOAT was steady at 0.4. 20/20 was down 0.1 to 0.5.
CW: Airing for the first time since December 6, CHARMED (0.2) and DYNASTY (0.1) were steady.
NBC: LINCOLN RHYME: HUNT FOR THE BONE COLLECTOR dropped 0.2 from last week’s premiere to 0.4. DATELINE lost 0.2 to 0.5.
FOX: WWE SMACKDOWN held at 0.8.
CBS: Reruns at 0.5-0.6.
Tonight, basketball and boxing will occupy ABC and FOX. On Sunday, FOX will follow the NFL PLAYOFFS with the premiere of 9-1-1: LONE STAR. On cable, HBO premieres AVENUE 5 and the new season of CURB YOUR ENTHUSIASM, and Showtime has the season finale of RAY DONOVAN.
CABLE RATINGS: Come back TUESDAY for detailed demographic ratings for top cable programs from this day, later than normal because of the MLK holiday.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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