November 24, 2018



The turkey was barely cold before Christmas season arrived on the networks.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

ABC:  SANTA CLAUS IS COMING TO TOWN was down 0.2 from last year’s airing on the night after Thanksgiving to 0.6.  An episode of CHILD SUPPORT was steady with last week at 0.4, and 20/20 held at 0.5.

CBS:  Compared to 2017, FROSTY THE SNOWMAN lost 0.1 to 0.7, and FROSTY RETURNS was stedy at 0.6.  They were followed by reruns at 0.4/0.5.

NBC:  The original HOW THE GRINCH STOLE CHRISTMAS fell 0.4 from 2017 to 0.9, and TROLLS HOLIDAY was down 0.8 to 0.7.  Reruns followed at 0.4/0.5.

CW:  After a PENN & TELLER: FOOL US rerun at 0.2, GRANDMA GOT RUN OVER BY A REINDEER was at 0.3.

FOX:  A preliminary 0.8 for COLLEGE FOOTBALL.

Primetime tonight will bring more holiday special reruns and COLLEGE FOOTBALL.  On Sunday, AMC airs the midseason finale of THE WALKING DEAD, and Bravo launches its new scripted DIRTY JOHN.

CABLE RATINGS: Come back Tuesday afternoon for detailed demographic ratings for top cable programs from this day, later than normal due to the long holiday weekend.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.