The turkey was barely cold before Christmas season arrived on the networks.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
ABC: SANTA CLAUS IS COMING TO TOWN was down 0.2 from last year’s airing on the night after Thanksgiving to 0.6. An episode of CHILD SUPPORT was steady with last week at 0.4, and 20/20 held at 0.5.
CBS: Compared to 2017, FROSTY THE SNOWMAN lost 0.1 to 0.7, and FROSTY RETURNS was stedy at 0.6. They were followed by reruns at 0.4/0.5.
NBC: The original HOW THE GRINCH STOLE CHRISTMAS fell 0.4 from 2017 to 0.9, and TROLLS HOLIDAY was down 0.8 to 0.7. Reruns followed at 0.4/0.5.
CW: After a PENN & TELLER: FOOL US rerun at 0.2, GRANDMA GOT RUN OVER BY A REINDEER was at 0.3.
FOX: A preliminary 0.8 for COLLEGE FOOTBALL.
Primetime tonight will bring more holiday special reruns and COLLEGE FOOTBALL. On Sunday, AMC airs the midseason finale of THE WALKING DEAD, and Bravo launches its new scripted DIRTY JOHN.
CABLE RATINGS: Come back Tuesday afternoon for detailed demographic ratings for top cable programs from this day, later than normal due to the long holiday weekend.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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