ONCE UPON A TIME’s final season isn’t a happy ending in the ratings.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
ABC: ONCE UPON A TIME fell 0.1 to 0.4, AGENTS OF SHIELD held at 0.5, and 20/20 was down 0.1 to 0.5.
CBS: Preliminary ratings for the network’s NCAA TOURNAMENT coverage were 1.5/1.5/2.4.
NBC: BLINDSPOT and DATELINE remained at 0.6/0.6, but TAKEN dropped 0.1 to 0.4.
FOX: MASTERCHEF JR lost 0.1 to 0.8, followed by a 9-1-1 rerun at 0.4.
CW: DYNASTY managed to come up 0.1 from last week to 0.2, while JANE THE VIRGIN stayed at 0.2.
TBS has the evening NCAA TOURNAMENT games this weekend. Sunday will be busy elsewhere on cable too, with series or season premieres for TRUST on FX, BARRY and SILICON VALLEY on HBO, and BILLIONS on Showtime, plus a “sneak” of the opening hour of AMC’s THE TERROR after the night’s THE WALKING DEAD, in advance of the official 2-hour premiere on Monday.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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