Another weak arrival.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
CBS: WHISTLEBLOWER premiered at 0.4, followed by reruns at 0.4/0.4.
ABC: QUANTICO dropped 0.1 to 0.4, while WHAT WOULD YOU DO (0.5) and 20/20 (0.6) were steady.
NBC: DATELINE stayed at 0.6, after an AMERICAN NINJA WARRIOR rerun at 0.6.
CW: A new MASTERS OF ILLUSION remained at 0.2, followed by a rerun and a PENN & TELLER: FOOL US rerun at 0.2/0.2.
FOX: Reruns at 0.3/0.2.
Tonight, NBC indulges in some synergy with an airing of the movie MAMMA MIA that happens to coincide with Universal’s release of the sequel next week. On Sunday, Showtime launches its Sacha Baron Cohen controvery-mongering WHO IS AMERICA.
CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.
PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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