SHOWBUZZDAILY FRIDAY NETWORK SCORECARD – 10.7.2016

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Not so fast, MACGYVER.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

CBS:  MACGYVER looked like a sleeper hit when it premiered 2 weeks ago, but since then it’s been heading straight down.  It fell 0.2 from last week (after a 0.4 drop from the week before) to 1.1, switching it from CBS’s highest-rated Friday show to its lowest.  1.1 is still an OK number for that slot, but any additional erosion would be dangerous.  HAWAII 5-0 held at 1.3, and BLUE BLOODS was down 0.1 to 1.2.

FOX:  HELL’S KITCHEN was steady at 1.0, and THE EXORCIST gained 0.1 to a still-ugly 0.7.

ABC:  LAST MAN STANDING remained at 1.1, and DR KEN rose 0.1 to 0.9.  SHARK TANK stayed at 1.1, while 20/20 lost 0.1 to 0.8.

NBC:  After a 0.6 rerun of THIS IS US, a 2-hour DATELINE was down 0.2 from last week’s edition to 0.8.

CW:  The second half of the IHEARTRADIO MUSIC FESTIVAL special was at 0.2.

COLLEGE FOOTBALL and NASCAR will occupy most of the networks tonight.  Sunday will be dominated by a PRESIDENTIAL DEBATE that thanks to recent events may be even bigger than the first one, while HBO will introduce its new Sunday comedies, DIVORCE and INSECURE.

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