September 1, 2018

EARLY FRIDAY BOX OFFICE: “Crazy Rich Asians” Dominates Labor Day, “Searching” OK, “Operation Finale” Blah, “Kin” Can’t


CRAZY RICH ASIANS (SK Global/Warners) has become a genuine phenomenon, down per preliminary numbers at Deadline just 17% from last Friday to $5.8M.  Sunday will be stronger than usual due to the 4-day weekend, so that should mean $23M by Sunday and $28M with Monday, putting Crazy on a track that now seems capable of reaching $150M in the US, which would be behind only A Quiet Place among moderate-budget 2018 hits, and in a much riskier subgenre.

THE MEG (Gravity/Warners) is also holding well, down 29% on its 4th Friday to $2.3M, which should give it $10M by Sunday and $13M with Monday.  It should get to $135M in the US.

The strongest Friday performer among newcomers to wide release was SEARCHING (Sony/Screen Gems), which expanded to 1207 theatres with $2M, for a $6.5M 3-day weekend and $8.5M with Monday.  Production and marketing costs were very low, so there’s an opportunity for profit if the thriller isn’t blown away by The Nun next weekend.

OPERATION FINALE (MGM) opened on Wednesday, and its $1.7M Friday equaled its Wed-Thurs take.  The 3-day weekend should be $6M, with $8M by Monday.  Finale wasn’t expensive, but it was pricier than Searching, and may need some international success to break even.

MISSION: IMPOSSIBLE – FALLOUT (Skydance/Alibaba/Paramount) dipped 31% on its 6th Friday to $1.6M, for a $6M 3-day weekend and $8M by Monday.  That will put it past $200M in the US, and it should challenge MI2’s $215.4M for the franchise record.

CHRISTOPHER ROBIN (Disney) is the only family film around for the holiday weekend, and it was down just 19% to $1.3M on its 5th Friday.  It should do very well at matinees, and may have a $6M 3-day weekend and close to $8M by Monday, as it tries to reach $100M in the US.

The holiday couldn’t help THE HAPPYTIME MURDERS (H Brothers/Black Bear/STX), down a huge 70% from last Friday to $1.1M.  It might get to $4M by Sunday and $5M with Monday, and probably won’t reach $30M in the US.

BLACKKKLANSMAN (Focus/Universal) declined 29% on its 4th Friday to $1M, for a $4M/$5M weekend, possibly able to push to $50M in the US.

ALPHA (Studio 8/Sony/Columbia) dropped 41% to under $1M on its 3rd Friday and may also have a $4M/$5M weekend, perhaps able to reach $35M in the US.

MILE 22 (H Brothers/Hideaway/STX) fell 47% to $900K on its 3rd Friday for a $3.5M/$4.5M weekend, lurching toward $40M in the US.

We don’t have Friday numbers for KIN (Lionsgate), but it’s reportedly heading for a $3M 3-day weekend and a bit more with Monday, on an express track to oblivion.  We also don’t have numbers for the near-wide release of THE LITTLE STRANGER (Focus/Universal).

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."