DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: The network was preempted in ACC college basketball markets for that conference’s tournament, but it’s not clear that this would be enough to explain the 0.3 jump for THE AMAZING RACE (to 1.5), especially in an 8PM slot that would normally be negatively affected by Daytime Savings Time. The rest of the line-up was quieter, with 0.1 increases for HAWAII 5-0 (to 1.3) and BLUE BLOODS (to 1.5).
ABC: LAST MAN STANDING dropped 0.2 to 1.2, and CRISTELA held at 1.0. SHARK TANK, back at 9PM after last week’s 8PM airing, was down 0.1 to 1.8, and 20/20 lost 0.2 to 1.1.
FOX: WORLD’S FUNNIEST FAILS remained at 0.8, and the next-to-last GLEE gained 0.1 to 0.7.
NBC: After a rerun GRIMM at 0.3, DATELINE fell 0.1 to 1.2.
NBC: Reruns at 0.2/0.2.
Apart from ABC’s IN AN INSTANT, it’s a rerun night tonight. On Sunday, the networks are all-new, and on cable, E! enters the scripted series fray with THE ROYALS.
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