Basketball.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
CBS: The night’s NCAA TOURNAMENT broadcast games were at a preliminary 2.2/2.8, more than doubling anything on the other networks.
CW: THE ORIGINALS had a 0.1 bump to 0.4, and REIGN remained at 0.2.
NBC: The next-to-last GRIMM stayed at 0.8, and DATELINE was up 0.2 to 1.0.
FOX: After a 0.5 rerun of ROSEWOOD, SLEEPY HOLLOW gained 0.1 to 0.5.
ABC: LAST MAN STANDING (1.0) and DR KEN (0.8) were steady. After a 0.7 rerun SHARK TANK, 20/20 was at 0.7.
Now that the NCAA TOURNAMENT has moved to the Elite 8, both of today’s games belong to TBS, with CBS taking over on Sunday.
CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.
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