March 25, 2017




DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2017 Mar 24.FRI

CBS:  The night’s NCAA TOURNAMENT broadcast games were at a preliminary 2.2/2.8, more than doubling anything on the other networks.

CW:  THE ORIGINALS had a 0.1 bump to 0.4, and REIGN remained at 0.2.

NBC:  The next-to-last GRIMM stayed at 0.8, and DATELINE was up 0.2 to 1.0.

FOX:  After a 0.5 rerun of ROSEWOOD, SLEEPY HOLLOW gained 0.1 to 0.5.

ABC:  LAST MAN STANDING (1.0) and DR KEN (0.8) were steady.  After a 0.7 rerun SHARK TANK, 20/20 was at 0.7.

Now that the NCAA TOURNAMENT has moved to the Elite 8, both of today’s games belong to TBS, with CBS taking over on Sunday.


CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.