Depending on the network, comparisons are to episodes which did or didn’t compete with last week’s giant College Football Championship Game, making some look better than others.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: Last week’s only new show was MIKE & MOLLY, which had a strong lead-in from a BIG BANG THEORY rerun. This week, behind a new 2 BROKE GIRLS, it was steady at 2.1. The rest of the line-up last aired 2 weeks ago. Compared to those airings, 2 BROKE GIRLS was down 0.2 to 2.2, SCORPION was also down 0.2 to 2.2 (and down a point from Sunday’s special post-football episode), and NCIS: LA was down half a point to 1.5.
FOX: The network also stayed away from last week’s college football. Compared to 2 weeks ago, GOTHAM and SLEEPY HOLLOW were each down 0.3, to a respective 2.2 and 1.3 (the latter was a new series low).
CW: THE ORIGINALS and JANE THE VIRGIN both returned from their fall breaks, and both held their previous 0.6/0.5 ratings.
NBC: Compared to last week’s episodes, which did go head-to-head with the big game, CELEBRITY APPRENTICE was up 0.1 to 1.8 and STATE OF AFFAIRS was up 0.4 to 1.1.
ABC: THE BACHELOR and CASTLE also ran against last week’s game, and BACHELOR was up 0.3 to 2.1, with CASTLE up 0.1 to 1.4.
Aside from CW, all the networks will preempt their regular schedules at 9PM tonight for the STATE OF THE UNION address. In the 8PM hour, all the networks are new except CBS. On cable, JUSTIFIED begins its final season on FX.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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