SUPERSTORE opened for business–but we don’t really know yet how well it sold.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: Local stations were preempted for MONDAY NIGHT FOOTBALL in both Cleveland (WKYC) and Baltimore (WBAL), which means the numbers may come down. At the moment, THE VOICE is at 3.0, which would be up 0.4 from last week, and the two episodes of SUPERSTORE are at 2.2 and 1.9.
CBS: The newly back-ordered SUPERGIRL gained 0.1 to 1.6. Reruns at twin 1.1s followed.
FOX: The fall finale of GOTHAM rose 0.2 to tie SUPERGIRL for the first time at 1.6 (although as usual, total viewers were skewed toward SUPERGIRL because of CBS’s much older audience). The presumed series finale of MINORITY REPORT was also up 0.2, to 0.7.
ABC: The new special IT’S YOUR 50TH CHRISTMAS, CHARLIE BROWN gave a 1.8 lead-in to A CHARLIE BROWN CHRISTMAS, down 0.1 from its run in early December 2014 to 2.0. THE GREAT HOLIDAY BAKING SHOW had an unexciting start at 1.2.
CW: The fall finale of CRAZY EX-GIRLFRIEND edged up 0.1 to 0.4. It was followed by 0.2 for a rerun of GREATEST HOLIDAY COMMERCIALS.
CBS airs another venerable holiday special tonight, RUDOLPH THE RED-NOSED REINDEER, followed by reruns. The other networks are new, including the first part of a THE FLASH/ARROW crossover storyline on CW. On cable, Bravo premieres Season 2 of GIRLFRIENDS’ GUIDE TO DIVORCE.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
