February 17, 2015



The newly-rehired CELEBRITY APPRENTICE finale earned a blah reference.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON.16 Feb

NBC:  The 2013 finale of CELEBRITY APPRENTICE was unimpressive enough at 1.5 that it stayed off the air for almost 2 years.  The 2015 installment managed an extra tenth, ending its season at 1.6 (up 0.2 from last week).  The likely-dead STATE OF AFFAIRS stayed at 1.0.

CBS:  The network runs a music-themed special each year as part of its deal with the Grammys organization.  This year, STEVIE WONDER:  SONGS IN THE KEY OF LIFE was at 1.4, down 0.7 from last year’s Beatles special (which aired on a Sunday and tied into the 50th anniversary of the band’s Ed Sullivan Show appearance).  Earlier in the evening, 2 BROKE GIRLS and MIKE & MOLLY were both at 2.2, which was down 0.1 for GIRLS.

FOX:  GOTHAM and SLEEPY HOLLOW both had relatively healthy evenings, the first up 0.3 to 2.1, and the latter up 0.2 to 1.4.

ABC:  THE BACHELOR slipped 0.2 from last Monday to 2.5, and CASTLE was steady at 1.6.

CW:  THE ORIGINALS and JANE THE VIRGIN were both at 0.6, which was up 0.1 for ORIGINALS.

ABC launches the comedy reality show REPEAT AFTER ME in the 8:30PM slot tonight, and airs a pre-Oscar special at 10PM.  The other networks feature new episodes of their regular series.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.16 Feb

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from FRIDAY.

SATURDAY and SUNDAY cable ratings arrive Wednesday morning.

MONDAY cable ratings will be posted Wednesday afternoon.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.