A strong night for THE BACHELOR.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: THE BACHELOR is on a roll, up 0.2 to 2.7, its second consecutive week of hitting a season high. CASTLE gained 0.2 to 1.6.
FOX: GOTHAM, on the other hand, is going in the wrong direction, down 0.1 to 1.8 in its second straight week of new series lows. Also at a new low: SLEEPY HOLLOW, down 0.2 to 1.2.
CBS: The entire night was down 0.1 from last week, with 2 BROKE GIRLS at 2.3, MIKE & MOLLY at 2.1, SCORPION at 2.2, and NCIS: LA at 1.6.
NBC: CELEBRITY APPRENTICE started the night at 1.2 for a clip show, then followed with an original hour at 1.4, down a dismaying 0.7 from last week. STATE OF AFFAIRS, nearing the end of its string, dropped 0.1 to 1.0.
CW: THE ORIGINALS fell 0.2 to tie its series low 0.5, and was beaten by lead-out JANE THE VIRGIN, which gained 0.1 to 0.6.
Tonight FRESH OFF THE BOAT moves to its regular night, airing back-to-back episodes starting at 8PM. The rest of the networks offer a full stock of original episodes.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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