August 11, 2015



THE WHISPERS are getting harder to hear.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON.10 Aug

ABC:  BACHELOR IN PARADISE gained 0.2 to 1.5, and its AFTER PARADISE post-show was up 0.1 to 0.8, but THE WHISPERS fell 0.1 to a new low 0.6.

NBC:  AMERICAN NINJA WARRIOR and RUNNING WILD each rose 0.1, respectively to 2.0 and 1.4.


CW:  PENN & TELLER: FOOL US and WHOSE LINE IS IT ANYWAY were each up 0.1, respectively to 0.6 and 0.5.  SIGNIFICANT MOTHER was steady at 0.3.

CBS:  Reruns at 0.9 down the line. 

The action tonight is on ABCFamily, where the midseason finale of PRETTY LITTLE LIARS is followed by the premieres of a pair of unscripted shows, NEXT STEP REALTY and STARTUP U. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.10 Aug

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.