August 23, 2016



Back to post-Olympics reality.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2016 Aug MON.22


NBC:  Airing for the first time since August 1, AMERICAN NINJA WARRIOR was up 0.3 to 1.9, and RUNNING WILD gained 0.2 to 1.3.

ABC:  BACHELOR IN PARADISE benefited from the lack of Olympic competition, rising 0.2 to 1.6.  MISTRESSES was up 0.1 to 0.6.

FOX:  SO YOU THINK YOU CAN DANCE returned from a rerun week up 0.02 to 0.06.

CBS:  Reruns, with the comedies all at 0.8 and SCORPION at 0.6.

CW:  SUPERGIRL reruns at 0.3/0.2.

For the all-too-few who care, AMC’s HALT AND CATCH FIRE begins its 3rd season tonight.  (Sort of–the network sneaked the opening hour on Sunday night, scoring an unpromising 0.15 in 18-49s.)

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2016 Aug MON.22

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.