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February 5, 2013
 

THE SKED: Night Falls Swiftly For “Monday Mornings”

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Written by: Mitch Salem
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Cable didn’t prove the cure for David E. Kelley’s recent ratings ills.  The debut of MONDAY MORNINGS only managed an anemic 1.34M viewers last night, about 40% of what the premiere for FX’s The Americans scored last week.  TNT didn’t even release 18-49 numbers, which should tell you all you need to know about how old the show skewed, but in the 25-54 demo, it had 472,000 viewers, which probably means the show was in the 0.3 range in the group that matters most to advertisers.

Monday didn’t even do a good job of holding its Dallas lead-in–and there wasn’t all that much to hold, as Dallas fell to 2.2M viewers from 3 million in last week’s season premiere.  That show’s 25-54 number fell to 917,000, probably around a 0.6 in 18-49s, making for a very unpromising night for TNT.

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About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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