A big but not spectacular night for football and FOX.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: The preliminary 10.0 rating for the NFC CHAMPIONSHIP GAME was significantly below last year’s early 14.5 for the primetime AFC Championship. If last night’s game increases in finals by the standard 20%, a 12.0 final would also be well below last year’s 16.3 final rating. Similarly, the preliminary 2.7 for the premiere of 9-1-1: LONE STAR was below’s last year’s early 3.8 for the post-game MAGNUM PI (which adjusted to 2.4 in finals).
CW: Airing for the first time (non-crossover episodes) since December 1, BATWOMAN (0.2) and SUPERGIRL (0.2) were steady.
ABC: AMERICA’S FUNNIEST HOME VIDEOS dropped 0.2 to 0.5, and KIDS SAY THE DARNDEST THINGS was down 0.1 to 0.4. SHARK TANK held at 0.5, followed by a rerun at 0.4.
CBS: 60 MINUTES fell 0.5 to 1.0, followed by reruns at 0.4-0.5.
NBC: Reruns at 0.3-0.5.
9-1-1: LONE STAR has its timeslot premiere tonight, and CW’s BLACK LIGHTNING and ALL AMERICAN resume their seasons.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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