The arrival of THE WALKING DEAD didn’t change much on the broadcast networks.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: After 1.3 for BOB’S BURGERS (up 0.2 from last week), the annual “Treehouse of Terror” episode of THE SIMPSONS was at 1.6, which was up 0.3 from last week, and up 0.1 from last year’s final number. GHOSTED gained 0.1 to 1.1, while FAMILY GUY (1.2) and THE LAST MAN ON EARTH (0.8) were steady.
ABC: THE TOY BOX (0.4), AMERICA’S FUNNIEST HOME VIDEOS (0.9), and 10 DAYS IN THE VALLEY (0.4) held last week’s ratings, but SHARK TANK, which aired directly against WALKING DEAD, fell 0.2 to 0.9.
CBS: The network had the late national NFL game for the 2d week in a row, and 60 MINUTES remained high, up 0.1 to 2.4. WISDOM OF THE CROWD stayed at 1.1, NCIS: LA slipped 0.1 to 1.0, and MADAM SECRETARY climbed 0.2 to 0.9.
NBC: New England is one of the NFL’s most reliable draws, and SUNDAY NIGHT FOOTBALL was up 0.6 from last week’s preliminary number to 5.6.
The networks keep their line-ups in place on Monday night.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
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