October 26, 2020



Due to live sports, there may be adjustments ahead for CBS, NBC and FOX.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS gained 0.1 to 0.7, but after that SUPERMARKET SWEEP dropped 0.2 to 0.8, WHO WANTS TO BE A MILLIONAIRE was down 0.1 to 0.5, and CARD SHARKS lost 0.2 to 0.3.

CBS:  Currently 60 MINUTES is at 2.4, boosted by the afternoon national NFL game (and no doubt by widespread stories about the show’s Trump interview).  After a rerun of THE NEIGHBORHOOD at 1.1, a run of the movie SCREAM was at 0.4.

NBC:  The preliminary 3.6 for SUNDAY NIGHT FOOTBALL was up 0.8 from last Sunday’s early number.

FOX:  The preliminary 1.8 for Game 5 of the WORLD SERIES was down 0.6 from the early rating for 2019’s Game 5.

CW:  PANDORA was steady at 0.1, followed by reruns of WHOSE LINE IS IT ANYWAY at 0.1/0.1.

Tonight, CBS airs an ESSENTIAL HEROES special.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available Tuesday morning with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings and broadcast finals will be posted Tuesday morning.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.