October 5, 2020



Live basketball and football may lead to adjustments for almost every network.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  The preliminary 1.5 for Game 3 of the NBA FINALS is down 2.2 from 2019’s early Game 3 number.  The special BLACK-ISH is currently at 0.8.

CBS:  Comparisons are to 2 weeks ago, the last time the network had the national late NFL game.  60 MINUTES aired 2 episodes at 2.0/0.8 compared to 1.3, and a run of the movie OLD SCHOOL is at 0.4.

NBC:  The preliminary 3.5 for SUNDAY NIGHT FOOTBALL is down 0.8 from last week’s early rating.

FOX:  Without late afternoon NFL, THE SIMPSONS plunged 1.2 to 0.5, BLESS THE HARTS fell 0.5 to 0.3, BOB’S BURGERS lost 0.3 to 0.4, and FAMILY GUY was down 0.2 to 0.5.

CW:  The season premiere of PANDORA was at 0.1, followed by a rerun SUPERNATURAL at 0.1.

Tonight, CBS airs a postponed game as MONDAY NIGHT FOOTBALL, and on cable, AMC launches the anthology series SOULMATES.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available Tuesday morning with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings and broadcast finals will be posted Tuesday morning.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.