Happy New Year to our readers. And it was a very happy send-off to 2017 for ABC.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Whether it was the holiday night falling on a Sunday, the return of Mariah Carey or something else, DICK CLARK’S NEW YEAR’S ROCKIN EVE had a sensational night. The 8-10PM portion shot up 1.2 from 2016 to 3.5, and the 10PM hour zoomed 1.4 to 5.0. The evening started with a 0.9 AMERICA’S FUNNIEST HOME VIDEOS rerun.
FOX: The network returned to primetime festivities with NEW YEAR’S EVE WITH STEVE HARVEY at 1.8.
CBS: 60 MINUTES, boosted by its NFL lead-in, gained 0.6 to 1.3. Reruns followed at 0.7/0.6.
NBC: Deprived of its NFL game, the network aired 2 hours of DATELINE at 0.6, then reruns of THE WALL at 0.5/0.6.
All the networks except CBS jump back into new programming tonight, highlighted by premieres of THE BACHELOR on ABC and BETTER LATE THAN NEVER on NBC.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS SUNDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS SUNDAY CABLE & BROADCAST NATIONALS
###
About the Author
