March 1, 2021

The Sked: Sunday Network Scorecard 2.28.2021

The preliminary 8-11PM numbers below for NBC do not include live viewing of the GOLDEN GLOBES in the Pacific Time Zone from 5-8PM local time. The 7-8PM ET numbers below do include Pacific Time Zone viewing of the 10-11PM ET hour of the show from 7-8pm PT. When the time-zone adjusted numbers are available tomorrow morning, 7-8pm will go down substantially and 8-11pm will go up by +25% or more.  These are very rough estimates: view with caution.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

NBC:  Notwithstanding the wise cautions above, there are no two ways about it–these GOLDEN GLOBES numbers were disastrous.  The 1.2 preliminary rating is down about 68% from the 2020 early number, and even if the final rating rises to 1.6 or so, it will be similarly down compared to last year’s final 4.7.  Things were just as bad even in the older-skewing Total Viewers metric.  ABC has a lot to be concerned about for this year’s Oscars.

ABC:  AMERICA’S FUNNIEST HOME VIDEOS (0.8) and AMERICAN IDOL (1.0) were steady, but THE ROOKIE fell 0.2 to 0.4.

CBS:  60 MINUTES dropped 0.2 to 0.6, while THE EQUALIZER (0.7) and NCIS: LA (0.5) were down 0.1, and NCIS: NEW ORLEANS held at 0.5.

FOX:  CHERRIES WILD is currently up 0.2 to 0.5, which may indicate a sports adjustment will be forthcoming.  BLESS THE HARTS stayed at 0.3, THE SIMPSONS (0.4) and THE GREAT NORTH (0.3) were down 0.1, BOB’S BURGERS fell 0.2 to 0.3, and FAMILY GUY (0.4) lost 0.1.

CW:  BATWOMAN (0.1) and CHARMED (0.1) were steady.

Tonight, NBC’s THE VOICE begins its midseason session, followed by new lead-out DEBRIS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Also live events such as sporting events and major specials are usually undercounted because the fast nationals measure what was on in primetime in the Pacific Time Zone (mostly what aired after the live event ended on the West Coast). Accurate program ratings will be available with the broadcast finals.

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings and broadcast finals will be posted Tuesday morning.






About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."