One network defied the holiday season to air new episodes of its regular series.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: For the second consecutive week, NFL overruns pushed the primetime schedule by 49 minutes. All of the night’s numbers are thus subject to adjustment, but for the moment, the preliminary rating for 60 MINUTES is up 0.2 from last week’s early number to 1.9, UNDERCOVER BOSS is also up 0.2 to 1.6, and THE MENTALIST is up 0.1 to 1.4.
NBC: The preliminary rating for the season’s final SUNDAY NIGHT FOOTBALL game is 5.8, up 0.6 from last week’s game.
FOX: The network had the late national game, which for the moment has pushed THE SIMPSONS rerun by 1.2 to 2.3, and the night’s other animated reruns by 0.1-0.4 over last week’s.
ABC: A night of REVENGE reruns at uniform 0.3s, dwarfed by the 1.1 for a rerun AMERICA’S FUNNIEST HOME VIDEOS at 7PM.
All of the broadcast networks return to holiday mode tonight, with a combination of reruns of regular series (an entire evening of STATE OF AFFAIRS reruns, yay!) and holiday specials.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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