February 9, 2015



The GRAMMYS weren’t quite as tuneful as last year.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 SUN.8 Feb

CBS:  Although THE GRAMMY AWARDS more than quintupled everything on the other networks, its 8.8 rating was down 1.3 from last year’s preliminary number (which came down 0.2 the next day), not an insignificant drop.  The night started with 60 MINUTES, up 0.4 from last week to 1.5. 

FOX:  The only other network to field regular programming against the awards didn’t fare particularly well.  THE SIMPSONS, FAMILY GUY and BOB’S BURGERS were all down 0.2, giving them respectively 1.2, 1.4 and 1.0 ratings, while BROOKLYN NINE-NINE was steady at 1.2.  And although it seems as though MULANEY, one of the season’s earliest casualties, should have run out of episodes to burn off long ago, it’s still around, with a 0.5 for the half-hour that aired at 7PM last night.

ABC:  A run of the first HUNGER GAMES earned 1.1, following a 0.3 drop for AMERICA’S FUNNIEST HOME VIDEOS to 1.4.

NBC:  3 hours of AMERICAN NINJA WARRIOR reruns averaged 0.6, after 0.9 for a DATELINE rerun.

All of the networks have new episodes of their regular series airing tonight.  On cable, BETTER CALL SAUL moves to its regular slot on Mondays for AMC.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 SUN.8 Feb v2

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.