August 5, 2014



SATURDAY NETWORK:  Not even the tiny number of CROSSBONES fans who watched on Fridays followed the show to Saturday for its finale, which was at a pathetic 0.2/0.2 for its 2 hours.

SATURDAY CABLE:  The POWER season finale did extremely well for Starz at 0.52 (plus another 0.16 for the 10PM re-airing), particularly strong when one remembers that Starz is in only 1/3 of US households.  It’s the rare Starz show that’s actually earned its Season 2 renewal.  HELL ON WHEELS (AMC) picked up where last season’s ratings had left off at 0.47.

SUNDAY  NETWORK UPDATE:  The NFL HALL OF FAME GAME only adjusted up to 2.8, a full point below the 2013 game.  With the football adjustment, WRESTLEMANIA fell 0.4 to 0.8.  UNFORGETTABLE was down 0.2 to 0.8 in final numbers.  On the other hand, BIG BROTHER and WIPEOUT both gained 0.1.

SUNDAY CABLE:  The season (?) finale of HALT AND CATCH FIRE gave AMC 0.18, just about the same as last week.  The second episode of MANHATTAN (WGN America) was at an extremely ugly 0.05, down about 70% from last week’s debut.  TRUE BLOOD was down half a tenth, but at 1.74 still well above anything else.  THE LEFTOVERS followed at 0.72, also down a bit, and LAST WEEK TONIGHT rounded out the night with 0.46, almost even with last week. On Showtime, RAY DONOVAN was steady at 0.51, as was MASTERS OF SEX at 0.24.  THE LOTTERY (Lifetime) had a run of 27 DRESSES as its lead-in instead of WITCHES OF EAST END, and rose half a tenth to 0.26.  THE STRAIN remained strong for FX, up almost two-tenths to 1.18.  TNT’s pair was steady, with THE LAST SHIP at 1.05 and FALLING SKIES at 0.68.  In the unscripted realm, KEEPING UP WITH THE KARDASHIANS (E!) remained the big draw at 1.16, with NAKED AND AFRAID (Discovery) up 0.2 to 1.0, and REAL HOUSEWIVES OF NEW JERSEY (Bravo) and MOUNTAIN MEN (History) virtually even with last week at 0.8/0.78.

Not that it means anything at this point, but NFL football got off to an off-key start on Sunday night.

Daily Comp 3way 2014 Sun Aug 3

NBC:  We’re still weeks away from NFL games that count, and last night’s NFL HALL OF FAME GAME easily topped the night’s ratings at 2.5.  However, that was significantly below the preliminary ratings for last year’s game, which were at 3.3 (increasing to 3.8 in final numbers).   It’s far too early to speculate on whether that could mean anything for the real season’s games, but a 25% drop is never a good thing.  The night started with 1.2 for a WRESTLEMANIA special.

CBS:  The primetime schedule rolled 5 minutes due to live golf.  BIG BROTHER fell 0.3 to 1.9, but UNFORGETTABLE and RECKLESS were steady at 1.0/0.6.  60 MINUTES was up 0.1 to 1.0.

ABC:  RISING STAR remained at 0.9, while WIPEOUT increased 0.1 to the same number.

FOX:  Reruns, led by THE SIMPSONS and FAMILY GUY at 1.2.

ABC debuts this summer’s BACHELOR IN PARADISE tonight, while the other networks air their usual summer Mondays.  A&E features the season finale of LONGMIRE, and FX premieres its latest 10/90 sitcom, the Kelsey Grammer/Martin Lawrence vehicle PARTNERS.


Demo Profile 2014 Sun Aug 3

The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.