The networks have gone big on scripted series this summer, but viewers may just want some games.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: CELEBRITY FAMILY FEUD premiered with a big 2.4, and BATTLEBOTS wasn’t far behind at 1.9. Admittedly, there isn’t a lot of broadcast competition on Sundays, but those are still impressive numbers. The rest of the evening featured reruns at 0.08/0.06.
FOX: The tense final round of the US OPEN had a preliminary 1.7, up 0.6 from last year (which aired head-to-head with the NBA Finals).
NBC: After 0.6/0.7 for 2 separately branded hours of DATELINE (down from last week’s 0.8/0.9), the final episode of AD: THE BIBLE CONTINUES was steady at 0.7, and the penultimate hour of AMERICAN ODYSSEY lost 0.1 to 0.4, tying its series low.
CBS: Reruns, topped by 60 MINUTES and CSI at 0.6.
All the networks feature their regular summer programming tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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