The EMMY AWARDS ratings were even worse than they look.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
FOX: It’s bad enough that the preliminary EMMY AWARDS rating is down 0.6 from last year’s early number to 3.2. But that 2014 rating was for an Emmys that aired on a Monday night in August (because it was NBC’s turn and couldn’t be allowed to conflict with football), and was itself down 0.5 from 2013. This was the year the show was supposed to rebound, but instead it sank even deeper, down more than 25% from 2 years ago.
NBC: SUNDAY NIGHT FOOTBALL had another massive night at a preliminary 8.5, although that was down 0.7 from last week’s season premiere.
CBS: With major competition on 2 networks, BIG BROTHER fell half a point to 1.8. The 1.6 for 60 MINUTES may be inflated by late football. The reruns later in the evening were at twin 0.6s.
ABC: After a 0.7 rerun of AMERICA’S FUNNIEST HOME VIDEOS, it was a night of ONCE UPON A TIME reruns, all at 0.4.
Are you ready for some network television? The broadcast season officially kicks off tonight, with premieres of LIFE IN PIECES on CBS, BLINDSPOT on NBC and MINORITY REPORT on FOX, as well as season premieres of all the returning shows, including THE BIG BANG THEORY in its temporary Monday slot.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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