Football returned.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The NFL HALL OF FAME GAME had a preliminary 1.8, down half a point from the early number in 2017 (which adjusted to 2.5 in finals).
CBS: BIG BROTHER dipped 0.1 to 1.4, sandwiched between sitcom reruns at 1.0/0.9 and a SWAT rerun at 0.5.
FOX: The season finale of THE FOUR rose 0.1 to 1.0.
ABC: THE GONG SHOW (0.5) and TAKE TWO (0.4) were steady, with a MATCH GAME rerun at 0.5 between them.
CW: Reruns at 0.2/0.1.
ABC’s QUANTICO reaches the end of its mission tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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