Another BIG BROTHER Thursday.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: BIG BROTHER was steady at 1.8, and ZOO held at 0.5. The night started with 1.1/0.9 sitcom reruns.
ABC: After 0.9 for a rerun CELEBRITY FAMILY FEUD, the 2-hour special TRUTH & LIES: THE MURDER OF LACI PETERSON was at 1.0.
FOX: BEAT SHAZAM lost 0.1 to 0.7, and LOVE CONNECTION held at 0.6.
CW: PENN & TELLER: FOOL US (0.4), and both the new and rerun episodes of WHOSE LINE IS IT ANYWAY (0.3 each) remained at last week’s numbers.
NBC: Reruns at 1.0/0.8.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
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