THE VAMPIRE DIARIES continued leaking blood.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: A GREY’S ANATOMY hour that was emotionally fraught even by Shonda Rhimes standards rose 0.1 from last week to 2.4, and SCANDAL also gained 0.1 to 2.5, while HOW TO GET AWAY WITH MURDER stayed at 2.0.
NBC: HEROES REBORN (1.1) and THE BLACKLIST (1.4) held at last week’s numbers, while THE PLAYER went up by 0.1 to 0.8.
CW: THE VAMPIRE DIARIES has truly lost its mojo, down 0.1 to a 0.5 that made it unimpressive even by CW standards. THE ORIGINALS also dropped 0.1 to 0.4.
FOX: BONES was up 0.1 to 1.2, and SLEEPY HOLLOW remained at 0.8.
CBS: The preliminary THURSDAY NIGHT FOOTBALL rating was 3.7, up 0.2 from last week’s early number.
The network schedules are stable tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
