October 9, 2015



The week’s downward trend continued.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 THU.08 Oct

CW:  THE VAMPIRE DIARIES, not so long ago its network’s flagship series, opened its season at a far from immortal 0.6, down 0.3 from last fall’s debut.  THE ORIGINALS didn’t benefit from its new night, premiering at 0.4, also down 0.3 from 2014.

ABC:  GREY’S ANATOMY, SCANDAL and HOW TO GET AWAY WITH MURDER all dropped 0.2 from last week to a respective 2.1, 2.6 and 2.1.

NBC:  HEROES REBORN fell another 0.4 to 1.2.  THE BLACKLIST lost 0.3 to 1.5.  THE PLAYER slipped 0.1 to 0.9.

FOX:  BONES edged down 0.1 to 1.3, and SLEEPY HOLLOW was steady at 1.0.

CBS:  THURSDAY NIGHT FOOTBALL had a preliminary 3.4, a big step down from last week’s early 5.0.

REIGN and the newly-live UNDATEABLE each takes up its new Friday 8PM slot tonight, with UNDATEABLE airing a 1-hour premiere.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 THU.08 Oct

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.