HAPPY NEW YEAR! The ghost of Dick Clark continued to smile over New Year’s for ABC.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: DICK CLARK’S PRIMETIME NEW YEAR’S ROCKIN EVE remained the dominant way for those at home to accompany the night, steady at 2.3 in the 8-10PM portion and 3.9 in the 10PM hour from last year’s finals.
NBC: A TOAST TO 2015 held at last year’s 1.0, but NEW YEAR’S EVE GAME NIGHT wasn’t a match for last year’s Carson Daly-hosted 10PM hour, falling half a point to 1.0.
FOX: PITBULL’S NEW YEAR’S REVOLUTION gained 0.2 from last year’s edition to 0.9.
CBS: New Year’s Eve frivolity is unseemly for CBS’s viewers, who contented themselves with a night of reruns topped by THE BIG BANG THEORY’s 1.0.
CW: A rerun of the IHEARTRADIO MUSIC FESTIVAL at 0.2.
New Year’s Night is notable even by recent holiday season standards: every single show on the broadcast networks is a rerun. (Except possibly 20/20, which doens’t seem to have declared itself as new or not.)
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
