March 4, 2016



THE FAMILY was welcomed with moderately open arms.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Mar THU.03

ABC:  After a 2.2 GREY’S ANATOMY (up 0.1 from last week), THE FAMILY had its “preview” debut at 1.5, down 0.2 from last week’s SCANDAL.  The number was consistent through the hour, and would be considered a decent result if it can hold at that level on Sunday.  HOW TO GET AWAY WITH MURDER declined 0.1 to 1.4.  Footnote:  to no one’s surprise, all the ShondaLand shows were among the many renewed by ABC yesterday for next season.

CBS:  The night started with a THE BIG BANG THEORY rerun at 1.9, half of last week’s new episode.  That pushed LIFE IN PIECES down 0.3 to 1.8.  MOM lost 0.1 to 1.7, and 2 BROKE GIRLS was steady at 1.7.  ELEMENTARY held last week’s 1.1.

NBC:  YOU, ME AND THE APOCALYPSE was, well, apocalyptic, down 0.1 to a dreadful 0.5.  A rerun of the BLINDSPOT midseason premiere had no traction at 0.4.  Notably, though, the much lower lead-in didn’t hurt SHADES OF BLUE, steady at 1.0.

CW:  LEGENDS OF TOMORROW remained at 0.9, and THE 100 lost 0.1 to 0.5.

FOX:  AMERICAN IDOL dropped 0.2 to 1.9.

All the networks air regular programming tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Mar THU.03

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.